Business & Brand Consulting
Serving mindful business owners to thrive in business, life and their wellbeing!
Hi! I’m Casey james
Based in Vancouver, Canada, I’m a brand and marketing consultant, multi-business owner and a mother of two — always on pursuit to exploring new ways to create a well-balanced life. I see business and life to be intertwined — where you are always working on yourself to create a thriving and purposeful business. Here at Sense and Savvy, my team and I work with lifestyle, wellness brands and female-led professionals to create tailored plans to help grow their businesses and cultivate a sustainable and purpose-driven brand.
Your brand is more than a logo or statement. Your brand is the expression of who you are and the values you hold.
Our Roots
With over 16 years of experience leading experiential marketing for luxury retail, wellness & hospitality brands, we strive in providing a fresh and modern approach to supporting businesses with their brand and marketing. With our own experience of providing experiential marketing for our own retail concept, we believe that the true essence of a brand are the values you hold. We have a strong passion for deepening our awareness and expanding our personal development through the many aspects of business, life and wellbeing. Here at Sense and Savvy, our approach is to provide successful and authentic framework to cultivate a fulfilling and profitable business.
Areas of expertise
Where passion meets purpose
Brand Strategy and Planning
At Sense and Savvy, we facilitate brand growth strategies and elevate brand awareness and amplify your business. We believe that setting a solid foundation is the fundamental first step in a brand and marketing strategy. By doing this, it provides clear and consistent brand messaging, connects with your target audience and creates brand loyalty. We ensure your marketing campaigns are results-driven and are well executed by supporting all marketing channels, including in-store retail and community events, website brand and development, community engagement, social media strategy, and media relations.
Experiential Marketing & Events
We know how important it is to drive sales through products and services, so when you are able to create a memorable experience for your customers through an elevated marketing plan your true expression of your brand is brought to life. Experiential marketing can tune into each of the five senses — emoting positive memories and feelings which in turn, provides powerful customer retention. Through experiential events, pop-up activations, on-brand e-newsletter campaigns, and an intentional social media calendar, experiential marketing is one of the key components to building a sustainable and meaningful brand.
Community Engagement & Partnerships
We believe in building community and creating long-term and meaningful partnerships with like-minded brands. Through community outreach and engagement, we can support brands in selecting and connecting with partners who will provide an added value to the business, gain new customers and increase brand awareness. We also support brand, product or service launches through local media and influencer engagement. This includes brand collaborations and micro-influencer campaigns and hosting events.
Portfolio + Experience
TRYBE Wellness
Una Terra (Blackberry Trees)
Panidor Bakery
Bonnie Hooper Pilates
Eunice Lee Realty
The Urban Tea Merchant
TWG Tea
