Where purpose meets passion

Sense and Savvy is Brand and Marketing Consulting Agency, based in Vancouver, BC. We specialize in facilitating female professionals and lifestyle brands elevate their brand experience in an authentic and purposeful way.

Our Team

Casey James | PRINCIPLE

Casey is a committed professional and mother of two with an entrepreneurial spirit, continuous thirst for growth, personal development & connections. She is skilled in the world of fine tea, lifestyle, wellness and home decor products, has a strong work ethic and attracts like-minded individuals with an abundance mentality.

Since 2004, Casey has worked within a family-owned business at The Urban Tea Merchant. In 2016, The Urban Tea Merchant closed and the management team opened the first TWG Tea Salon & Retail Boutique in North America and was the Director of Marketing and Communications at Vansing Distribution Group, the Canadian franchise of TWG Tea, the finest luxury tea brand in the world.

Casey has worked within a hospitality and retail environment for over 15 years servicing great experiences with customers, developing marketing and public relation campaigns, creating long-lasting partnerships and community engagement and building brand awareness within North America for luxury & lifestyle brands. Over the years, she has built a strong network within the community as well with local & national media and social media influencers.

Utilizing her past experience in the luxury, lifestyle retail environment, Casey is now the Principal at Sense and Savvy, specializing in upscale, lifestyle retail & hospitality brands. There, she and her team have a passion for amplifying brands by developing tailored marketing strategies. The areas of focus include reinforcing businesses with short and long-term marketing strategies, facilitating brand launches and assisting with partnership & community engagement.

Brady Hawker | Digital & Design Specialist

A team member since 2018, Brady’s background includes working with high-end goods and experiential services from international and local brands.

With a growing a love for design and a passion for the marketing strategies, Brady continually draws from past experience in different industries including: experiential , food & beverage, and luxury accessories. Leading to an interwoven blend of tools & methods, adapting and evolving with industry trends. Some of his favourite past projects include store openings, product launches, influencer campaigns, brand training programs, campaign roll-outs, photography co-ordination, and brand & community partnerships.